Instagram ad revenue vs YouTube ; Which one is more lucrative?

In 2021, Instagram had about $32.4 billion in advertising revenue; While this figure was 28.8 billion dollars for YouTube.


Instagram had about $32.4 billion in ad revenue in 2021, which accounted for 27 percent of Meta's total revenue. This figure is more than YouTube's advertising revenue (28.8 billion dollars). Meta disclosed the figures in a court filing that shows Instagram's rapid growth since its 2012 acquisition.

According to a Bloomberg report, Meta's filing with the Federal Trade Commission (FTC) shows that in 2021, Instagram's ad revenue was $32 billion, which is more than YouTube's $28.8 billion. Unlike YouTube, which gives content owners 55% of every dollar in ad revenue, Instagram and most other social networks spend far less than that.


Instagram ad revenue compared to YouTube

Documents released in FTC court show how fast Instagram has grown under Meta's ownership over the years. Meta acquired Instagram in 2012 when it was just a non-revenue photo-sharing startup with a handful of employees.


Now, according to various documents and reports, Instagram advertising revenue in 2018 is about 11.3 billion dollars, in 2019 about 17.9 billion dollars, in 2020 about 22 billion dollars, in 2021 about 32.4 billion dollars and in the first half of 2022 about 16.5 billion dollars. It was billions of dollars.


YouTube's income gap with Instagram is not limited to 2021; Google's video platform revenue in its annual report was $19.7 billion and $15.1 billion for 2020 and 2019. Overall, Instagram has been able to attract more content creators for a lot less money.


According to reports, the figures show that Meta's revenue share from Instagram had risen from 26% in 2020 to nearly 30% in the first half of 2022.

Monetization from Instagram

Making money from Instagram, as one of the most popular and successful ways to make money in the digital world, is possible using several diverse approaches. The first way is through advertisements. Various companies and brands usually partner with famous people or popular pages on Instagram and pay them to promote their products and services. These ads can include regular posts, stories, or even proprietary content.

Another way to make money from Instagram is to sell products or personal services. People usually sell their products through Instagram by building an online store or offering certain services. These products can be physical products like clothes or digital products like e-books or training courses. In addition, people can provide services such as consulting, training or graphic design and earn money


Most important factors for increasing income Instagram


Some of the most important factors to increase income from Instagram include:


1. **Interesting and valuable content**:

    Content that has high appeal and added value can expand your Instagram community and help you promote and sell.


2. **Good relationships with followers**:

    It is very important to establish and strengthen the relationship with the followers. These connections can help increase the number of followers and therefore increase your income.


3. **Use of promotional tools**:

    Using advertising tools, such as Instagram Ads, can help you display your products or services to different groups of users and increase your income.


4. Cooperation with brands and advertisers:

    Collaborating with brands and advertisers can help you increase your income. These collaborations may include providing promotional content or various sponsorships.


5. ** Use of direct sales **:

    Instagram allows you to sell your products directly to your followers, which can be one of the ways to increase your income.


6. **Data analysis and improvement solutions**:

    Continuously reviewing data and analyzing the performance of your content and strategies can help improve your performance and revenue.

The final word

In short, increasing income from Instagram requires producing attractive and valuable content, communicating effectively with followers, using promotional tools, collaborating with brands and advertisers, using direct sales and accurate data analysis, and improving implementation strategies. These factors, combined, can help increase a person's or business's income through Instagram.